Effective Use of Market Research: Tools, Methods and Strategies for Federal Suppliers

Federal Government Suppliers: Build Your Research and Analysis Expertise to Unlock Markets and Opportunities

As a small business supplier to the federal government, it is vital that we leverage all free, publicly available tools for research about markets, agencies, competitors and contracts.

This webinar will help you to understand where to look, what to look for and how to begin leveraging these information sources to open the doors to opportunity for your business.

You will learn about free, publicly available tools that will enable you to understand the size and other characteristics of your addressable markets, your target agencies, competitors, contract and competition types and much more.

We’ll also review historical and forward-facing data, and explore tips and tricks for finding contact information.

Join Vikki Hawthorne, National Director, USWCC Supplier Development and Anna Urman, Virginia Procurement Technical Assistance Center Director for this vital session.

Note: This is a working session so be sure to bring your questions and challenges as you learn how to maximize the use of market research tools available from the government.

[This working sessions is part of the National Supplier Council | GovReady ConnectWorks Series]

Date & Time

Tuesday, March 21, 2017. 11:00 am – 12:00 pm Eastern Standard Time

Registration & Fees

 Click Here to Register 

This meeting is complimentary for Supplier members. For Business members, the fee is $15. For Individual and Advocate members, the fee is $35.




Vikki Hawthorne is the National Director – Supplier Development for the U.S. Women’s Chamber of Commerce.

Widely regarded as a passionate small business resource partner who thoroughly understands the many challenges of small business ownership, Ms. Hawthorne has extensive ‘insider’ experience in federal government contracting and training.  In 2014,  Ms. Hawthorne retired with 30 years of federal government service with the Defense Logistics Agency (DLA).

Ms. Hawthorne spent over 15 years as the Supplier Outreach Program Manager in the DLA Land and Maritime Small Business Programs Office before her promotion to the senior leadership position of Associate Director.  In that role, Ms. Hawthorne collaborated with small business advocate organizations and prime contractors to promote small business participation in federal prime and subcontracting procurement opportunities.  Ms. Hawthorne further expanded and facilitated supplier education with Training, Knowledge, Opportunities Seminars hosted by DLA Land and Maritime. In addition, Ms. Hawthorne coordinated with acquisition personnel to identify small and socioeconomically designated businesses as potential sources of supply. Ms. Hawthorne frequently regarded as subject matter expert for supplier and acquisition personnel training development was known nationally as an enthusiastic and thoughtful speaker, facilitator and trainer.


PTAC Gov Ready

Anna Urman – Director, Virginia Procurement Technical Assistance Program at George Mason University

Anna has been advising and working with companies in federal contracting since 2003. Prior to joining Virginia PTAP, she served as the SBDC Director in Springfield, VA. She holds a JD from Georgetown University and an LLM with a focus on Government contracting from George Washington University. Well networked within the community of prime contractors and government agencies, Anna has extensive experience in developing contractor education programs and enjoys teaching companies who are both experienced and new to the government contracting world. Anna provides firms with a range of guidance from contracting basics to certification assistance to actionable business intelligence for strategic and capture planning.